Gordon MacRae Blog

From Daniel Catt:

Good (print) art has to pass these three tests;

The across the room test.
The 2-meters away test.
The up-close test.

I’d say this applies to most visuals. And, by extension, pitch decks, learning material, books.

For written things, the “across the room” test becomes the title or heading.

The 2-meters away test becomes the synopsis.

The “up close test” becomes the actual content.

Anyway.

‘Loose Fit‘ by ‘Sonofafox’ (Brian Giles):